TOYOTA: GET BACK CHALLENGE
There's a saying: "If you want to go into the outback, any truck can take you. If you want to get back, take a Land Cruiser."
We set out to prove that reputation by dropping two Toyota Land Cruisers in the middle of nowhere. One was driven by two-time Academy Award winner Hilary Swank, the other by comedian Jimmy O. Yang. Then we followed them across snowy mountains and desert plains as they raced to see who could make it back to civilization first – putting the Land Cruiser's legendary capability to the ultimate test.
The adventure unfolded across streaming platforms and social channels, including National Geographic, YouTube, Instagram, TikTok, and Reddit, earning more than 50 million views.
Role: Junior Art Director
Agency: Saatchi & Saatchi
Client: Toyota
To seamlessly integrate our Land Cruiser campaign with Toyota's partnership with Vail Resorts, I designed ski gondolas that mirror the iconic Land Cruiser. As these gondolas glide on a continuous loop up and down the mountain, they serve as a reminder that, just like the Land Cruiser, you can always rely on them to get you back.
