The Ask: Create a digitally first campaign that can help B&O transcend into popular culture, with the end go of driving footfall to a store or to our e-commerce.
The Solution: Show people what Bang & Olufsen does best: combine sound and art.
Shortlisted for the One Show for Creativity: Young Ones Student Award 2022
Art Director and Editor: Savannah Chapple
Copywriter: Danny Facer
The Ask: Develop new merchandise (except clothing or food) identity for Penguin, to appeal to Gen Z readers.
The Solution: Combine Penguin's signature style with a healthy does of Gen Z irony. It's a line that's playful and fun without sacrificing the aura of intelligence that penguin is known for.